Nourished by the Earth.
Clean, antioxidant-rich skincare & hair care rooted in global wisdom and motherly care.
Amma is the celestial mother in Dogon cosmology—the creator who sustains all life; nurturing and sustaining the whole. At Amma’s Choice—we strive to echo her creation in everything we do: sourcing with reciprocity, formulating with reverence, and caring for skin, hair, and Earth as one interconnected whole.
Bestsellers
Holistic care that honors your skin, your hair, and our shared Earth.
Formulated with ethically sourced botanicals—from Nigeria to Norway—and guided by science and ancestral wisdom.
Curated Rituals
Step into a moment of care ~ crafted just for you.
Each ritual blends antioxidant-rich botanicals like Nordic sea buckthorn, and fair-trade shea butter into harmonious routines that nourish skin, hair, and spirit.
Because true wellness isn’t rushed—it’s returned to, again and again, with intention.
Peace of Mind
No harsh chemicals. No empty promises.
Every formula begins with wild-harvested or fair-trade botanicals—then refined with scientific care, never synthetic shortcuts.
Because your skin deserves what nature intended, thoughtfully made.
Echoes of Satisfaction
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We partner with wellness educators, natural hair advocates, and mindful creators who value transparency as deeply as we do. No follower minimums—just authentic alignment with our mission of skin and hair health equity.